• Marketing, Wednesday, November 4, 2015 6:40 AM

Throughout the Rugby World Cup we have ranked advertisers, and now it's time to discover the winner. Although it is not an official tournament sponsor, our champion is Adidas, which leveraged its All Blacks sponsorship to perfection and mirrored the success of New Zealand. Adidas emerged as the brand with the best-perceived fit with stand out activities included the XV Challenge game, #forceofblack videos, creative Instagram mosaics -- and of course, the famous black boots worn by the entire New Zealand squad.

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