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Marketing Procurement Unit Out At Pepsi

PepsiCo has eliminated its global marketing procurement department and will shift responsibility for overseeing agency compensation and other marketing activities to individual brands, Ad Age has learned. The move -- which resulted in some layoffs -- could lead to significant changes in how Pepsi deals with its agencies as well as spark a broader conversation across adland about the value of corporate procurement departments.

Read the whole story at Advertising Age »

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