• by Amy Corr  @MediaPostOTL, November 20, 2015

The BAM Connection, a Brooklyn-based branding and content creation agency, was tapped by Le Moyne College to handle a series of creative branding initiatives. The agency will develop a branding campaign across print, digital, social media, online, out-of-home and TV. The campaign will run throughout New York State as well as other select markets on the east coast. "When articulating the uniqueness of the Le Moyne experience, there's the straight facts and then there's the look and feel of the experience, which takes someone with a combination of creative vision and real-world practicality," said Peter Killian, associate vice president, marketing and communications, Le Moyne College. "From the moment we first engaged them, it was apparent that The BAM Connection was up to the challenge. We are excited to collaborate with them on creatively communicating the unique attributes of the Le Moyne brand to prospective students, their parents and the College's many stakeholders." Le Moyne College is a private Jesuit college located in Syracuse, New York, with more than 3,500 undergraduate and graduate students.