Search and discovery on mobile devices will spur more holiday shopping in shorter sessions on mobile devices. In fact, 54% of all holiday shoppers say they plan to shop on their smartphones in spare moments throughout the day like walking or commuting, according to Matt Lawson. In a post published to Think with Google, Lawson runs through three predictions for retail holiday shopping trends. He presents data suggesting the share of online purchases from smartphones rose 64% during the last year.