BIZ DEV: Arketi Group Named AOR For Salesfusion

Arketi Group was tapped to handle PR duties for Salesfusion, a provider of marketing automation technology for mid-sized businesses. The agency is tasked with building a public relations strategy, developing case studies and executing a media relations program targeting relevant media. "Marketing automation is an increasingly popular yet crowded space," said Malinda Wilkinson, chief marketing officer of Salesfusion. "Breaking through the buzz requires a comprehensive strategy and solid execution to get in front of the right audiences. Arketi's record of media success is what we need to ensure our message is clear and mid-market companies understand how we deliver value to their organizations."
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