Hair salon Ouidad has found success by asking customers if they'd like to opt into an email newsletter, rather than just assuming they wanted to be added because the email
address was in the database. The salon recently launched an initiative sending customers an email saying,
"May we add you to the list? (Subscribe & save on Ouidad.com
)"
with the copy follows through with, "we don't want to assume...that you'd like to receive emails from Ouidad.com."Read the whole story at Direct Marketing News »
