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Forget Personalisation - 'Remix Culture' Will Win Millennials, Says Tumblr
- The Drum, Friday, December 4, 2015 7:52 AM
Personalisation has been the buzzword on many a marketers lips over the past few years as brands adapt their content strategies to appeal to and engage millennial audiences. Now, however Tumblr is arguing that brands need to adopt the so-called ‘remix culture’ and hand over brand assets to win over audiences. It’s a trend that has been steadily growing across social media, with users creating their own customised versions of the Star Wars trailer.
