Video game giant Electronic Arts announced Monday that it would not renew its contract with its advertising agency, SEE. The contract will expire on March 31. Before then, SEE will be working on
Electronic Arts' winter lineup, including its sports franchise titles--Fight Night Round 2, NBA Street V3, MVP and Baseball 2005. Electronic Arts will announce a new agency in the next few weeks.
Electronic Arts also announced yesterday it signed a 15-year deal with sports broadcaster ESPN, for the rights to use the ESPN brand in games.
--S.G.
