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Enterprise Marketers Sent More Email on Black Friday and Cyber Monday This Year: Yesmail
- Marketing Land, Thursday, December 10, 2015 2:28 PM
Fifty-five percent of emails sent on Black Friday were opened on a mobile device, according to Yesmail. This is up 18 percent over the same period of time last year. The research also revealed that Yesmail's enterprise clients sent 31 percent more emails on Black Friday and 87 percent more on Cyber Monday this year.
