Lowe’s is spreading holiday cheer within its newest smart home mobile application by enabling users to leverage the brand’s first-ever Santa Tracker to prove Mr. Claus visited their homes
and uncover his trail to the Christmas tree. The home improvement marketer is boosting awareness of its Iris by Lowe’s smart home app by integrating new features including “Santa
sensors” and a “Santa camera” to excite holiday enthusiasts. Mobile users will be able to prove Santa’s visit to their residence and track his footsteps through their home on
Christmas, proving that smart home solutions can inject seasonal themes into their services to become more relevant to consumers.
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