Eyeblaster has named DOUG MCFARLAND, general manager, North America where he’ll be responsible for the day-to-day North American operations. Before joining Eyeblaster, McFarland was the executive vice president and general manager of Advertising.com. FRED TIETZE was named vice president, North American sales and business development. He will oversee the North American sales team, covering the United States, Canada, and Mexico. Lastly, WILMA MCDANIEL has been named director of marketing. McDaniel comes to Eyeblaster from TNS Media Intelligence/CMR, where she spent the last three years as marketing director.