Diageo has kicked off a consumer trial of its Johnnie Walker Blue Label connected bottle prototype as it looks to test out the technology's ability to push personalised messages. From yesterday, 500 bottles have gone on sale in Thailand kitted out with Near Field Communications (NFC) to show targeted messages and exclusive content to people using their smartphones. Diageo is partnering with Selinko, a software and solution provider, for this limited-edition launch.
please send me a few bottles so I can review it on my website, wwwtheinternetofthings2020.com. If I receive a good signal, I promise to report on it. If not, send a few more bottles and I'll keep trying.