• Nation's Restaurant News, Wednesday, December 16, 2015 9:15 AM

Taco Bell today launches its loyalty program, which comes as a game that rewards customers for using the app or simply for “Living Mas” on social media. With the program, called "Taco Bell Explore, Season 1," those who register can immediately begin earning puzzle pieces toward a reward — from a free Freeze to $100 gift cards and more. The loyalty game rewards guests in two ways: Either by ordering through the app, or by linking their social media networks to the loyalty program, including Facebook, Instagram or Twitter.

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