Around the Net
Roald Dahl Gets A Brand Makeover
- The Drum, Thursday, December 17, 2015 6:53 AM
Seventy-two years on from the publication of Roald Dahl’s first children’s story, The Gremlins, the marketers behind his brand have decided it needed a make over to fit in to the digital age of apps, websites and brand partner products. The Roald Dahl Literary Estate approached Sunshine to work on the rebrand. After learning that Dahl was a fighter pilot during the war and wrote solely on yellow paper, the agency created a yellow paper airplane as part of the new brand.
