Around the Net
Subway's New Ads Meant For Specific Segments
- Nation's Restaurant News, Friday, December 18, 2015 9:32 AM
Subway's new set of ads featuring the comedian Tony Hale are digital shorts that can only be seen online, where Millennials are. The campaign, which furthers the company’s #SaveLunchBreak effort, also represents a shift in Subway’s ad thinking away from one-size-fits-all. “We need to start doing a better job of activating through social,” said Chris Carroll, Subway chief advertising officer. “Don’t be so conservative, and have fun with it. The ads are fun, not safe.”
