- The Drum, Friday, December 18, 2015 9:32 AM
Bud Light will get a new look in 2016. Created by design firm Jones Knowles Ritchie in collaboration with Bud Light’s creative agency Wieden + Kennedy New York, the packaging marks the
brand’s first major redesign in eight years. The new look, an all blue can, includes the "AB" crest – which hasn’t appeared on packaging since 2001. Yes, the new bottles and cans
will make it into the company's Super Bowl ads.
Read the whole story at The Drum »
