The Wall Street Journal picked up AdExchanger's story on the meaning of layoffs at ad tech firms. As firms see no exit, they're trimming costs and focusing on revenue growing opportunities. "Ad tech
companies shed hundreds of employees from their payrolls in recent weeks. Turn, PubMatic, Collective and Centro all laid off workers, adding to the toll of Rocket Fuel’s large job cuts
earlier this year," according to the report. Underscoring them is the fact that ad tech firms must focus on profitability. Only the strongest will survive. The firms also feel pressure from
advertisers to deliver ROI and their investors are eager for payouts. Look for consolidation in 2016.
Read the whole story at AdExchanger »
