News Brief
Consumers Report Increase In Holiday E-Mail Ads
Jan 20, 2005, 12:08 AM
Virtually all--98.6 percent--of consumers felt they received extra e-mails over the holidays, according to a joint report by eMarketer and e-mail vendor Return Path, which surveyed 723 people. But more than 30 percent of respondents said the e-mails were junk; in fact, 60 percent said they just deleted unfamiliar and unwanted e-mails, received from Oct. 31 through Dec. 25. What's more, just over a third of respondents said the e-mails had no impact on their holiday spending, while another third said the spam had only a "small" influence on them.
E-mail campaigns were not a complete waste of effort, however, for companies that have an existing relationship with consumers. About 45 percent of respondents said they took advantage of certain e-mail offers, and nearly 37 percent said they used e-mails to comparison shop. "I'd interpret these numbers to be positive for legitimate businesses who actually have something to offer their customers," said Trevor Hughes, executive director of the Email Service Provider Coalition.
--Gavin O'Malley
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Consumers Report Increase In Holiday E-Mail Ads"
Leave a Comment