Zenith Chases Down Estimated $300 Million J.P. Morgan Media Business
by David Kaplan,
Jan 20, 2005, 6:50 AM
Publicis Groupe's Zenith Media, part of Zenith Optimedia, has been awarded the estimated $300 million J.P. Morgan Chase media buying and planning account, sources said Wednesday.
In winning this account, Zenith bested contenders that included Aegis Group's Carat and Havas' MPG.
The review was largely the result of last July' merger between New York's J.P. Morgan Chase and Chicago's Bank One. Carat handled media for Bank One, while Interpublic Group of Companies' Initiative ran media for Chase.
--David Kaplan
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