- Adweek, Wednesday, December 23, 2015 10:43 AM
If you used a phone, watched TV, read a magazine or got on the Internet in the past year, you probably saw some creative for "Star Wars:
The Force Awakens." Joe
Saracino, president, Erwin Penland, lays out the campaign's many elements for Adweek and makes a compelling argument that marketers should be taking notes on Disney's
efforts.Read the whole story at Adweek »
