- Beet.TV, Monday, December 28, 2015 11:04 AM
Havas Media Group programmatic solutions head Hossein Houssaini talks to Beet.TV about audio ads, dynamic advertising and working with creative agencies. Houssaini talks about the challenges
of integrating new tech -- including translating the message to creative agencies. One solution is building a data team that speaks the language of the digital media world and the creative world,
which Havas is trying out.
"This is a mandatory project for us to see how these worlds work together and how we can offer a full package," he said. Additionally, Houssaini talks
about tailoring audio ads based on the emotion of the music someone listens to.
Read the whole story at Beet.TV »
