News Brief

7UP To Pull TV Ad Under Pressure

Facing pressure from Stop Prisoner Rape, a nonprofit human rights organization, and nearly 100 other human rights, HIV/AIDS, and sexual violence groups, Dr. Pepper/Seven Up, Inc. has said it will stop airing a national television commercial that, according to SPR, makes light of rape in prison. The commercial, created by Young & Rubicam and called "Captive Audience," aired during youth-oriented programming on MTV, UPN, FOX, and the WB. In the ad, a 7UP spokesperson hands out cans of 7UP to prisoners. When he accidentally drops a can, he quips that he won't pick it up. Later in the ad, a cell door slams, trapping the spokesperson on a bed with another man who refuses to take his arm from around him. Philippa Dworkin, vice president of corporate communications for Dr. Pepper/Seven Up, Inc., told Lara Stemple, executive director of SPR, that the ad would be taken off the air in response to the protest.
Recommend (6) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.