- Adweek, Monday, January 25, 2016 10:05 AM
Adweek reports that 2016 will be cross-device programmatic's big year. In 2015, eMarketer predicted programmatic digital display ad spending in the U.S. to total $15.43 billion, with
projected growth to $21.55 billion in 2016 and $26.78 billion in 2017. "It's becoming less and less the case that marketers or brands are just looking to reach their chosen audience on a single device
or screen at a time—they're looking to get a lot more holistic," said Joe Laszlo, vp of industry initiatives at Interactive Advertising Bureau (IAB), which is holding its Annual Leadership
Meeting in Palm Desert, Calif., today.
Read the whole story at Adweek »