REVOLVING DOOR: Marc Sobier and Greg Farley Join Arnold Worldwide As SVP, GCDs

Arnold Worldwide named Marc Sobier and Greg Farley as senior vice president, group creative directors. Both report to Jim Elliott, global chief creative officer. While Sobier and Farley are based in Arnold's New York office, they will work on accounts across the agency's micro-network, supervising teams, creative and accounts hubbed out of both Boston and New York. Sobier is partnering with EVP/ECD Sean McBride in Boston and Farley is partnering with EVP/ECD Andy Clarke, also in Boston. This will not be the first time Elliott, Sobier and Farley have partnered to create award-winning work. While at Y&R NY, the three earned several Cannes Lions for their creative efforts on Land Rover USA. The three also worked together at Goodby Silverstein & Partners. Most recently, Sobier served as executive creative director for Land Rover USA at Y&R NY, and led creative for Footaction Streetwear and the United States Olympic Committee. Prior to that, as an associate creative director at Goodby Silverstein & Partners, he worked on brands including Saturn, Hewlett-Packard, Budweiser, Comcast, Hyundai, Frito-Lay, Chevrolet and Dickies workwear. Most recently, Farley was as a creative director at Y&R NY, and prior to that a creative director at KBS+P NY, where he helped lead creative efforts on BMW and The Robin Hood Foundation. Before that, Farley was a copywriter at Goodby Silverstein & Partners, working on Sprint, Hewlett-Packard, the NBA, Comcast, Zynga and Haagen-Dazs. "Marc and Greg truly exemplify what it means to be a modern creative working in today's evolving landscape," said Elliott. "It's no accident that they've earned top honors at virtually every globally recognized awards show. They are deft, savvy problem solvers and storytellers, terrific culture-builders and all-around great guys. I could not be more excited to join forces with Marc and Greg once again to help build our clients' businesses through fame-making work.
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