STACY HIGBEE, SHIRLEY HWANG, and
LISA PARK have joined
TargetCast tcm as vice presidents/account directors. Higbee, who previously worked on “OTC” products at Saatchi & Saatchi,
will work on the agency’s Wyeth Consumer Healthcare brands, including Advil, Robitussin, Alavert, and Dimetapp. Hwang was most recently vice president and group media director at Halogen Response
Media, directing such clients as Procter & Gamble, Capital One, and Walt Disney World. Park directs the Centrum Vitamin business, as well as Chapstick, Preparation H, Fibercon, Anbesol and other
brands. She joins the agency from The Wolfe Group where she was an associate media director responsible for Equal and British Tourism.