STACY HIGBEE: TargetCast tcm

  • by February 1, 2005
STACY HIGBEE, SHIRLEY HWANG, and LISA PARK have joined TargetCast tcm as vice presidents/account directors. Higbee, who previously worked on “OTC” products at Saatchi & Saatchi, will work on the agency’s Wyeth Consumer Healthcare brands, including Advil, Robitussin, Alavert, and Dimetapp. Hwang was most recently vice president and group media director at Halogen Response Media, directing such clients as Procter & Gamble, Capital One, and Walt Disney World. Park directs the Centrum Vitamin business, as well as Chapstick, Preparation H, Fibercon, Anbesol and other brands. She joins the agency from The Wolfe Group where she was an associate media director responsible for Equal and British Tourism.
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