Around the Net
PhaRMA Rolls Out 'Hope To Cures' Ads
- Drug Store News, Tuesday, February 9, 2016 8 AM
As part of its ongoing “From Hope to Cures” campaign, the Pharmaceutical Research and Manufacturers of America rolled out new advertising to help highlight the stories of patients, families and researchers. The first of four new ads, “Hope” features 5-year-old Rhys, who has diabetes. “Hope” is the first of a series of new “From Hope to Cures” ads that will hit print, digital, radio and social channels throughout 2016.
