Email marketers began sending Valentine's Day campaigns earlier than usual this year, according to metrics from eDataSource. The research revealed that campaigns started going out about
three weeks earlier than usual, rather than the week or week and a half before. Companies that send less emails through advanced targeting are seeing positive returns. The research
revealed that the St. Louis Hilton and Urban Outfitters both had 30 percent open rates on Valentine's emails sent to lists of 47,000 people.
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