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A-B InBev Backs Struggling Bud Light Lime-A-Rita
- Advertising Age, Thursday, February 18, 2016 8 AM
Bud Light Lime-A-Rita is subbing in Nelly for Lionel Ritchie. The rapper's 2002 song "Hot in Herre" backs a new ad for the flavored malt beverage that comes as Anheuser-Busch InBev plots a major investment in the struggling brand. The ad marks the beginning of a fresh campaign describing Rita as a "bold margarita."
