Fox Nixes Pre-Game Spots Poking Fun At Super Bowl Advertiser Budweiser

  • February 7, 2005
Fox Friday confirmed it rejected ads SABMiller bought during the Super Bowl pre-game show that ridiculed Super Bowl sponsor Anheuser-Busch's Budweiser Select brand. The Miller Lite ads were approved by Fox's standards and practices department, but were nixed by the sales department out of deference to Anheuser-Busch, the largest advertiser in the game.
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