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Amazon Quietly Launches Fashion Brands

  • Marketing, Friday, February 26, 2016 7:03 AM

Amazon has quietly launched seven in-house fashion labels that sell a range of clothing and accessories for men, women and children. The ecommerce giant registered its new fashion brand trademarks in Europe through a Luxembourg-based subsidiary called Amazon Technologies. The trademarked brands are selling over 1,700 different products on Amazon's US Web site, and one of the women's brands -- Lark & Ro --  is available on the Canadian site. There is no indication on the products that they are Amazon-owned brands.

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