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Concerns Leading To Ad Blocking Cannot Be Ignored, Says Nestle's Global Head Of Digital
- Marketing, Monday, February 29, 2016 6:20 AM
Brands can't afford to ignore rising consumer annoyance at online advertising, and must proactively work towards finding a solution, according to Pete Blackshaw, Nestlé's global head of digital and social media. Speaking last week at a panel during Mobile World Congress, Blackshaw noted that the rise of ad-blocking wasn’t a new problem, and that brands have had to navigate their way around similar issues before.
