Social Times reports on a Locowise study that shows Instagram’s post engagement rate of 0.95 percent of total audience fell to the lowest point since Locowise began studying the network 10
months ago. The rate declined 12.04 percent from December. Locowise said Instagram post engagement rate has fallen 66.07 percent over the past 10 months. "Despite the slump, the post engagement rate
for Instagram in January was still higher than those for Facebook (0.46 percent) and Twitter (0.09 percent). 91.83 percent of posts on the brand accounts studied by Locowise in January were images,
and image posts engaged 0.97 percent of their total audiences, while that figure slipped to 0.68 percent for video posts."
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