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January 17, 2017, DC
Masters of Media Selling
January 18 - 19, 2017, NYC
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January 19, 2017, NY
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January 25, 2017, NYC
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January 26, 2017, New York City
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March 19 - 22, 2017, AZ
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April 12, 2017, NYC
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April 23 - 26, 2017, FL
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April 26 - 29, 2017, FL
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May 17, 2017, NYC
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May 31 - June 3, 2017, FL
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June 4 - 7, 2017, FL
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June 25 - 28, 2017, TBD
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June 28 - July 1, 2017, EU
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September 19, 2017, NYC
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December 7 - 10, 2016, UT
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December 4 - 7, 2016, UT
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Results for engagement
FollowAnalytics Bows Mobile Tool With Machine Learning, Predictive Intelligence To Personalize Messaging
Real-Time Daily, Tobi Elkin - Friday, January 13, 2017
FollowAnalytics, a mobile marketing platform that aims to help marketers increase interaction ...
AOL Launches BrandBuilder Framework At CES
Real-Time Daily, Philip Rosenstein - Thursday, January 5, 2017
AOL announced on Thursday at CES the launch of BrandBuilder, a creative ...
TV Fatigue: Political Year Means Viewers Miss Good Shows
TV Watch, Wayne Friedman - Tuesday, January 3, 2017
We still have too many good TV shows that we cannot sample ...
Subject Line Typos Decrease Email Engagement Rates
Email Marketing Daily, Jess Nelson - Tuesday, December 27, 2016
Email response rates decrease as the number of errors in an email ...
How To Get The Most Out Of Mobile Hitting Its Tipping Point
Around the Net In MAD London, Sean Hargrave - Tuesday, December 6, 2016
Research released by the IAB in October confirmed that we have reached ...
Polling Can Double Email Engagement Rates
Around The Net In EU Email Marketing, Sean Hargrave - Friday, November 25, 2016
Higher engagement = lifts in click-through rates, read rates and higher overall ...
App Retention Declines, User Engagement Rises
Mobile Marketing Daily, Gavin O'Malley - Wednesday, November 9, 2016
Since last year, the average retention rate and sessions per user have ...
Programmatic Video Plays Crucial Role In 2016 Political Digital Strategy
Marketing Politics Daily, Philip Rosenstein - Tuesday, November 8, 2016
With younger and minority populations becoming increasingly engaged in politics, campaigns are ...
Over Half Of Ad Engagement On Desktop Occurs After 15 Seconds In View
Real-Time Daily, Philip Rosenstein - Monday, November 7, 2016
Publisher monetization platform 33Across conducted a study on both online ad viewability ...
Why You Should Get A 'Head Start' On Your Holiday Emails Tomorrow
Email Marketing Daily, Jess Nelson - Tuesday, November 1, 2016
A new study from GoDaddy analyzed the engagement rates of emails sent ...
Black Friday Emails Coming Early As Christmas Creeps In On Halloween
Email Marketing Daily, Jess Nelson - Wednesday, October 26, 2016
Halloween is a week away, but don't be surprised if you start ...
Email Marketers Need To Stand Out From An Ever-Growing Crowd
Email Marketing Daily, Jess Nelson - Monday, October 24, 2016
Email volume has grown 61% over the past two years, according to ...
Cleveland Cavaliers Capitalize On Mobile Engagement With Urban Airship
Email Marketing Daily, Jess Nelson - Friday, October 21, 2016
The 2016-2017 NBA season tips off next week as the Cleveland Cavaliers ...
Are We In The Early Days Of Email Fatigue?
EuroMail, Sean Hargrave - Monday, October 10, 2016
Interaction with branded emails is down, so are we showing the first ...
PowerInbox Adds A Heat Map Measuring The Performance Of Design Elements
Email Marketing Daily, Jess Nelson - Thursday, September 29, 2016
PowerInbox has updated its DynamicMail platform with a heat map that measures ...
Uber Can Now Be Added To Email Marketing Campaigns
Email Marketing Daily, Jess Nelson - Friday, September 30, 2016
Uber announced a partnership with New York-based startup Yext on Thursday that ...
Ad-Supported Content: Still A Bad Experience
Online Video Daily, Dan Rayburn - Friday, September 30, 2016
Despite a lot of talk, content supported by advertising is still a ...
Tapad Launches Cross-Device Optimization Metric
Real-Time Daily, Tobi Elkin - Wednesday, September 28, 2016
Tapad, a provider of cross-device marketing technology, announced a new metric for ...
You Have An Attention Span Of 8 Seconds, More Importantly So Do Your Customers
MAD, Daniel Black - Friday, September 23, 2016
Getting their attention can be a daunting task. Today's consumers are constantly ...
Email Is Essential For Engaging With Customers At 'Aware' Stage
Around The Net In EU Email Marketing, Sean Hargrave - Friday, September 23, 2016
Once the awareness has been created, your leads will have a lot ...
Study: 33% Of Mobile Users Keep Up With Political News 'All The Time'
Red, White & Blog, Philip Rosenstein - Friday, September 16, 2016
News apps probably play a significant part in the election-year interest, offering ...
Best Day For Email Sending Is Neither Black Nor White
Research Brief, Jack Loechner - Thursday, September 15, 2016
According to a new study from Yesmail, with data from almost 7 ...
Get Out The Vote PSA Reaches 89% Of Latino Community
Red, White & Blog, Philip Rosenstein - Wednesday, September 14, 2016
A get out the vote PSA that emerged from an AIGA initiative ...
Keller Fay Offers Offline/Online Social-Media TV Measure
Television News Daily, Wayne Friedman - Wednesday, September 7, 2016
Word-of-mouth researcher Keller Fay Group is debuting a new social media tracking ...
Emotional Olympic TV Ads, Videos Spike Mobile Searches, Social Shares
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Making a connection with a brand through an emotional television ad and ...
Attribution the Key to a Full Funnel Programmatic Strategy
Show Daily: Videos, Ross Fadner - Thursday, August 25, 2016
It's hard to communicate the value proposition of a brand in a ...
AdTheorent Partners With Celtra To Optimize Cross-Device Trolli Brand Campaign
Real-Time Daily, Philip Rosenstein - Monday, August 29, 2016
AdTheorent, a predictive targeting digital ad network, announced Monday the results of ...
Wunderman's Caspar Schlickum On His Mission To Unite Creative And Tech
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
Wunderman last month said its APAC operations would be helmed by Xaxis ...
Innovative Magid Research Finds Most-Valued And Least-Valued TV Shows
TVBlog, Adam Buckman - Thursday, August 18, 2016
TV ratings will tell you how many people are watching a show, ...
Marketing Metrics Must Speak The Language Of Business
London Blog, Sean Hargrave - Thursday, August 11, 2016
Brand engagement measurement is still seen as crucial by marketers, but it ...
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