Ad tech developer Sonobi on Tuesday said it will partner with Omnicom Media Group's Annalect Group, its digital data and analytics unit. Annalect will integrate Sonobi's Jetstream platform into its ad
tech stack with a focus on the platform's enhanced "server-to-server" buying capability, Sonobi stated. Sonobi will work with Annalect to enable a "1-to-1 publishing solution that will allow the
organization to pre-qualify audiences on publishers' properties and purchase audiences directly with no financial intermediary."
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