Around the Net
Nectar Aims For Digital-First Long-Term Approach
- Marketing Week, Thursday, March 10, 2016 6:43 AM
Fresh from launching the biggest advertising campaign in its 14-year history, Nectar says it is now committed to becoming a digital-first brand and avoiding the pitfalls of rival loyalty cards that place ‘short term’ price tactics over building long-term relationships. Nectar has switched all of its marketing activity to digital-first and its new “Thank You” campaign features a series of TV ads narrated by actor Bill Nighy, which talk up the loyalty brand’s tailored offers and diverse customer base.
