St John Ambulance Creates Nursery Rhyme To Tackle Sensitive Subject

by Amy Corr @MediaPostOTL, March 16, 2016

St John Ambulance launched a 75-second ad that tackles a sensitive subject in a light-hearted way. "The Impossible Nursery Rhyme" tackles infant CPR with rhyming instructions sung to viewers by beloved nursery rhyme characters like Jack & Jill, Humpty Dumpty and Incy Wincy. "Place your baby on a nice flat surface and tilt their head back, don't be nervous," says Incy Wincy spider before infant CPR is described. "Remember this song in case things go wrong" closes the video, seen here, and created by BBH. Blink produced the spot, directed by Becky and Joe.

ad campaign, cause-related, tv

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