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NASCAR, F1, IndyCar Get Green Flag As Global Sponsor Spend Tops $5.5B
- NYSportsJournalism.com, Friday, March 18, 2016 8 AM
Global pending on motorsports' sanctioning bodies, teams and tracks is expected to total a record $5.58 billion in 2016. Toyota is the most active sponsor in NASCAR, followed by General Motors, Sprint Nextel, Coca-Cola and Ford. In Formula 1, Red Bull is the most active, followed by Philip Morris, Pirelli, Fiat, Daimler, Honda and Diageo.
