• Beet.TV, Friday, March 25, 2016 10:18 AM

Beet.TV reports that OpenX hopes its new Meta offering will clean up the multiple header partner playing field. Qasim Saifee, the company’s SVP, Monetization Platform, said the biggest problem is that most solutions are on the client side, meaning a user’s browser is sending signals to all header partners. “The more header partners you stuff inside your header, the heavier the page becomes,” Saifee told Beet.TV. “The more code you have on your page, the more likely it is there will be a challenge when it interacts with each other and that’s going to lead to a problem with your page and your users.” OpenX’s Meta speeds up the ad call process by making it server-to-server.

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