Keynote: Online Daters Seek Guidance From Sites
Feb 15, 2005, 7:00 AM
Online dating customers and potential customers are concerned about their prospects for finding a compatible match online--and as a result, are looking for more functionality, guidance, and information from those sites, according to the syndicated research study released Monday by Keynote Systems. According to the study, Yahoo! Personals and Match.com provided the best search functionality and dating information, and because of this, earned the industry's highest customer experience rankings. Yahoo! Personals, American Singles, and eHarmony earned the industry's highest satisfaction rankings among prospective customers of online dating Web sites.