• Adweek, Tuesday, April 5, 2016 9:50 AM

Programmatic ads are great for political campaigns, writes AOL Advertising's C. Sean McCullough in this Adweek post: "Incredibly precise targeting means savvy campaigners can eliminate huge inefficiencies and help reduce bloated campaign budgets." But the next piece of the puzzle in moving voters requires a human touch, he notes: "Good creative is the flourish, the triumphant cadenza that catalyzes an emotional response in viewers and makes them connect with the candidate....Technology has not removed the artistry from the business, but in fact has afforded the advertiser with more time, tools and resources to craft the perfect creative message."

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