• by Amy Corr  @MediaPostOTL, April 8, 2016

TBWA\Chiat\Day New York hired Nancy Reyes as managing director, beginning May 9. Reyes, most recently vice president of marketing creative for Verizon, has 20 years combined agency and client-side experience. In her new role, Reyes will be the day-to-day operational lead for the agency, as well as liaison across all roster clients, like GoDaddy, Travelers Insurance, H&M, Thomson Reuters and McDonald's. She will serve on the agency executive team and report to Rob Schwartz, CEO of TBWA\Chiat\Day New York. Prior to Verizon, Reyes was managing director of Goodby, Silverstein & Partners' New York office. Most of her advertising career was spent in GS&P's San Francisco office, where she worked for eleven years on a variety of accounts, including Adobe, HP, Frito-Lay, Google and Comcast. Reyes began her career in New York City at Ogilvy & Mather and D'Arcy Masius Benton & Bowles working on IBM and Procter & Gamble brands including Folgers, Pampers and Crest. "Nancy is a rare combination of leadership, creative taste and great business acumen," said Schwartz. "She has worked across categories on blue-chip brands earning Effies and Cannes Lions along the way. And she can easily put herself in any client's shoes because she's worked client side, too. I'm thrilled that she is joining us to help guide the agency forward."