• by Amy Corr  @MediaPostOTL, April 12, 2016

Following a review, Pitch was named creative agency of record for The Coffee Tea & Bean Leaf. WongDoody previously handled project work for the brand. The agency, the company's first agency of record, will launch new campaigns in the second quarter using digital, social media, print, out-of-home, in-store and radio platforms. "We are known for sourcing from around the world only the top 1% of Arabica beans for our coffees and the top two leaves and a bud for our teas," said Adam Tabachnikoff, senior vice president of global brand strategy for The Coffee Bean & Tea Leaf. "And that's how we found Pitch, by exhaustively seeking out the highest quality. Pitch is the perfect partner for us. We are delighted to be working with them." The Coffee Tea & Bean Leaf spent $684,000 on measured media in 2015, according to Kantar Media.