News Brief
Digitas Taps Microsoft Vet As Administration Chief
Feb 17, 2005, 7:00 AM
Digitas Wednesday named Cella Ivine Chief Administrative Officer, a new position that reports to Chairman-CEO David Kenny. She was general manager of Microsoft's New York Sidewalk from its launch through its acquisition by Ticketmaster/CitySearch. Prior to that, she was vice president-general manager of Hearst New Media. -- JM
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