Gevalia To Starbucks: 'Don't Be Bitter'

by Amy Corr @MediaPostOTL, April 13, 2016

Gevalia coffee launched a print and digital campaign that takes direct aim at Starbucks, urging the brand not to be bitter. The campaign originated from blind taste test results that showed more coffee drinkers preferred Gevalia's house blend over Starbucks' house blend. The ads encourage Stabucks to stay positive because the brand still excels at artisanal cheese plates and cake pops. I can certainly attest for the cake pops; so good. See the ads here, here and here, created by Taxi.

ad campaign, coffee, digital, print

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