- Adweek, Thursday, April 28, 2016 8:26 AM
Facebook added 60 million more users in the first three months of the year, according to its first-quarter earnings statement,
Adweek reports. It now has 1.65 billion monthly active users,
which represents a 15% increase over the first quarter of 2015. Not bad. Mobile users account for 1.51 billion of the total, or a 21% year-over-year increase. And mobile revenue accounted for 82% of
all ad sales, up from 73% in the first quarter of 2015. Facebook's advertising revenue in the first three months of 2016 totaled $5.2 billion, a 57% increase over the same period last year, the
company reported. The company said that live video is a priority and it will put more resources into mobile video, live video and virtual reality. Facebook will capture $10.3 billion in display ad
revenue in 2016 in the U.S., according to eMarketer. That total accounts for about 31.2% of all U.S. display ad spending this year. In 2017, eMarketer projects overall U.S. ad revenue to grow to
$12.68 billion and then to $14.89 billion in 2018.
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