Around the Net
Ad Blocker Consideration Rises To 90% In APAC
- The Drum, Monday, May 2, 2016 6:47 AM
The Drum reports that ad blocker consideration is on the rise, according to a survey by Unruly and Mindshare, as 90% said they’d consider downloading technology to block ads if they were seeing too many, or if the ads became “too creepy”. The two businesses have responded to the threat, announcing ‘The APAC Future Video Manifesto’, a guide that aims to help brands learn how to improve the state of their advertising in order to prevent the increase in use of ad blockers in the region.
