Around the Net
Under Armour Confident It Will Topple Nike
- Marketing Week, Friday, May 6, 2016 6:21 AM
Having overtaken Adidas in the North American sportswear market, only Nike now stands ahead of Under Armour. And its VP of direct-to-consumer and omnichannel digital Sid Jatia is confident the brand, which now houses high-profile athletes including Andy Murray, can replicate its success this side of the Atlantic.
