True Religion Apparel Inc. is enabling store associates to provide a highly personalized customer experience with a glance at their watch. The specialty apparel retailer is
partnering with Aptos Inc. (formerly Epicor Retail) and Formula 3 Group to enhance and extend the functionality of its associate-facing Apple Watch “Band” app. Originally released in
December 2015, Band offers real-time access to the retailer’s full inventory selection from the store, along with intuitive search capability. Now, Band is also integrated with
Aptos CRM and clienteling solutions to provide a holistic view of shopper history and loyalty program data. As a result, the latest release of the Band app now gives store associates the ability to
offer more personalized in-store customer engagement via insights delivered at a glance.Read the whole story at Chain Store Age »
