Starcom USA Books Former Hyatt Hotel's MacGregor
The development process will embrace emerging technology and the rapidly changing communications marketplace. MacGregor will report to Chief Marketing Officer Steven Feuling, another former client side marketing executive who came to Starcom from Kmart nearly a year ago. At Hyatt, MacGregor served as vice president of marketing, where she was noted for developing marketing programs, brand advertising campaigns, and global business partnerships. Still, MacGregor, 38, is making a return of sorts, having once served at Starcom forerunner and sister agency Leo Burnett. During her time with Burnett, from 1992 to 2001, MacGregor worked on several global accounts, including Coca-Cola's juice division, Kraft, and McDonald's.