• by Amy Corr  @MediaPostOTL, May 16, 2016

San Francisco-based Cutwater was named agency of record for Visit Santa Barbara, the official marketing organization for the city of Santa Barbara, South Coast and surrounding communities. The agency will handle creative and media work in an effort to refresh the brand's positioning and creative platform across print, digital and marketing communications channels. New work will debut this fall. "Cutwater stood out to us because of the high caliber of its strategic thinking and creativity," said Jennifer Walker, vice president of marketing & strategy for Visit Santa Barbara. "We wanted an agency that will be a good partner and that shares the same passion for the destination that we do. Cutwater brings a wealth of creative experience on a wide variety of accounts, and we're excited to work with them."